WHAT’S NEW TOP SELLING FEATURES PRODUCT INFORMATION HOW THINGS WORKSPECS PACKAGING COMPETITIVE COMPARISON
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MARKETING HIGHLIGHTS
•About30yearsold(25–35).
•55%female.
•Medianhouseholdincome:$55,000.
•48%collegegraduates.
•About50yearsold.
•60%male.
•Medianhouseholdincome:$105,000.
•60%college-educatedprofessionals.
•AlsotargetCruzeDiesel
customers are:
– Diesel intenders.
– Current diesel truck owners.
– Current compact car owners.
– Performance-minded V6 owners.
2014 CHEVROLET CRUZE MARKETING HIGHLIGHTS
AWARDS
•2014/2013/2012NHTSA5-Star
Overall Vehicle Score for
safety—the highest possible
overall crash testing rating
from the Government.*
•2013U.S. News Best Compact
Car for Families.
•2012/2013IIHSTopSafetyPick.
•2012U.S. News Best Car for
the Money.
*Government5-StarSafetyRatingsarepartoftheNational
Highway Traffic Safety Administration’s (NHTSA’s) New
Car Assessment Program (www.SaferCar.gov)
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